The Thinner the Client the Sweeter the Pie? Mapping Virtual Worlds for Brands

There’s a sweet spot somewhere out there for marketers, a dream space where that elusive beast the consumer (that means you and me, or maybe not, maybe it means Joe FlickrPack with his mySpace page and his Facebook widgets, but in any case), and the Electric Sheep Company are graphing it out and hunting it down.

And they’re on to something. Because what they’re trying to do is build a bridge from the vision and promise of the Metaverse to today - where it’s a lot messier looking, and the technology isn’t quite there yet, and the user base isn’t quite large enough, and the promise and hype of last year and the rush into Second Life was followed by….hmmm, well, it was followed by a rush into the promise and hype of Facebook widgets, or is it viral youTube videos like that bad hair lady, or are they now sniffing around Twitter?

THIS HAS BEEN A TEASER. Head on over to the new domain to read the rest of this brilliant and scintillating article. Or, because I have a picture of an old guy bowling on a Wii.

---

Possibly related posts: (automatically generated)

• Platforms becoming commodities