Linden Branding Guideline Expansion Expected at Virtual Worlds Conference

Linden Lab announced that IBM will be its first corporate partner to host their own Second Life servers, with plans to take the model to a wider corporate audience. This will give companies new options for security, able to bring the “Grid” in house. With Linden’s plans to roll this out to a wider audience, the branding gurus at the Lab have been scrambling to develop a new logo to supplement the recently announced inSL, which has quickly become synonymous with the kind of quality experience that only being “in SL” can offer.

The new logo, however, is geared to those companies who are NOT in SL. Called SLin, the new logo is for companies who have SL inside their firewall, but are not technically in Second Life itself.

“We realized after this announcement that the inSL logo doesn’t really apply if you’re not actually in it. We’re thrilled to offer another way for the Second Life and the not-really-in-SL community a way to clearly communicate whether they’re here or there, and to support their efforts related to Second Life and its various protectorates in a way that sends a message about how wide our support is for the logo development community,” said Catherine Linden.

The lawyers were scrambling, however, worried that a rumoured lawsuit by Intel was in the works, accusing Second Life of mashing up the Intel Inside slogan.

In other news, Linden was also expected to announce progress on their universal avatar project with IBM, previously announced with much fanfare, with re-announcement plans under the pretext of not having much to say and it’s a kind of big conference. Thus joining inSL and SLin will be SLAV, for the Second Life AV, to be followed by SLAW, which Philip Rosedale, soon-to-be-former-President (once it’s fully announced) said stood for Second Life’s Awesome Windlight.